The roots of our current success story reach back to 1946 when the brothers Ambrogio and Egidio Perfetti founded the Perfetti Dolcificio Lombardo in Lainate, near Milan. The turning point came just a few years later when Perfetti decided to introduce a product which had already become a sort of legend but was as yet absent from the Italian market: chewing-gum.
And so Brooklyn, "the bridge gum", entered the Italian scene and immediately became a synonym for "American gum".

Perfetti is an integrated and diversified international group, wholly privately owned, operating in the confectionery sector. It operates internationally with its own production and distribution units, and has shareholding and sales agreements concentrated mainly in the chewing-gum, candies and lozenge segments, promoting its brands everywhere under the guidance of Perfetti S.p.A.

Perfetti’s success knows no limits and continues to expand into new international markets starting from the efficient production units and the very active sales offices located all over the world.
Perfetti S.p.A. ("Perfetti"), the privately owned Italian chewing gum and confectionery group, and Van Melle N.V. ("Van Melle"), the Dutch confectionery group listed on Euronext Amsterdam, merged in 2001 to create a world class confectionery group.

The combination of Van Melle and Perfetti include:

-	Powerful combined sugar confectionery and chewing gum brand portfolio centred around the Mentos, Day Gum Protex, Brooklyn, Big Babol, Alpenliebe, Frisk, Airheads, Golia and Fruittella brands.
-	Number 6 position in the global market for sugar confectionery and chewing gum with total net turnover in excess of EUR 1.2 billion.
-	Number 2 position in the European sugar confectionery and chewing gum market.
-	Number 1 or 2 positions in the high growth emerging markets of India, China and Indonesia, and top 5 positions in several other south-east Asian countries.
-	Critical mass to participate in the expected consolidation of the global confectionery market.

Big Babol
Big Babol is a famous bubble gum brand in the world. Since its launched , it has become very welcomed by kids for its unique flavors, high quality and varied promotions. Kids can blow wonderful bubbles with its super soft gum base. So many fruit flavors mean more choices..
In Lebanon, Big Babol Chewing Gum leads the market in terms of Children chewing Gum for decades now with million of Big Babol sticks sold on monthly basis

Alpenliebe
Alpenliebe Original is a milk based candy with a smooth round shape. Its special recipe makes Alpenliebe a genuine, rich and exceptional candy, perfect for sharing with the ones you love.

Candy drops with cream
Alpenliebe is a milk&cream based candy drop with a smooth, rounded form. Its special recipe makes Alpenliebe a genuine, rich and exceptional candy, perfect for sharing with the ones you love.

CHEWY SWEETS

1- MENTOS: The coolest mint candy, a legend of youngsters throughout the world! In fact Mentos has become a must for the kind of people who face life with fresh and positive attitude. A pleasure to bite into, Mentos is known as "the freshmaker" because of its long lasting cooling effect...but don't forget the fabulous fruit-flavor assortment and the new green apple flavor for all those who wants to pamper to their sweeter side.

2- Fruitella: Soft, square-shaped, really tasty. What is it? Why Fruitella, of course! The fruit-flavored candy that agrees with everyone. Mums like them because they contain real fruit juice... and kids love them because there are so many different flavors to choose from. The world of Fruitella is the most mouth-watering magic there is!

3- MENTOS Ice Gum: "Chewy dragee" with a crunchy coating & smooth Sugarfree Gum.
Mentos Ice Sugarfree Gum is available in 3 Icy fresh flavors: Peppermint, Spearmint & Cherrymint and it comes in a funky slim-line blister pack format for maximum freshness!





Website
www.perfetti.com

4- Mentos Gum Bottles:
Mentos has launched an unique range of Gum bottles that are positioned and marketed as a convenience pack that is ideal to keep on the desk, at home or in the car!

The plastic bottle’s lid seals completely and therefore the freshness of the product inside is better preserved.

New Mentos Gum Bottles range is bringing excitement to the chewing gum category with mouth-watering flavor, a unique round shape, crispy outer shell, and brightly colored bottles that are easy to open, re-seal, and carry anywhere.

Mentos Gum is perfect for people who chew a lot of gum throughout the day to freshen their mouth when it feels stale, to avoid snacking between meals, or as a form of mouth entertainment when they are bored. Its great flavor and convenient packaging are sure to make Mentos Gum a new part of their daily routine.

- Functional Gum:
Whitening Gum= Mentos White Bottles (2 flavors): Sweet Mint & Tutti Frutti

- Pure Fresh (3 flavors):
Added Benefit/Value: Fresh Mint, Lime Mint & Winter Fresh

- Fun Range:
Mentos Gum Juice Blast
Mentos Babol Gum